The Whisky Ambassador program is the original Scotland-accredited training course designed specifically for the spirits trade, giving bar, restaurant and retail staff the knowledge, skills and confidence to talk to customers about Scotland’s national drink, leading to increased sales and improved customer experience.
The Whisky Ambassador is a one-day program covering:
• The economic impact of Scotch whisky
• How, when and where it all started
• Where and how it’s made
• Nosing and tasting
• Mixers and cocktails
• Sales and customer service
• Drink less. Drink better
• Other world whiskies
• Practical and written exams
Upon successful completion of the written and practical exam you receive the prestigious Whisky Ambassador certificate and a Whisky Ambassador badge to wear with pride. You will be able to engage with customers about whisky, giving them a better experience and encourage them to enhance their knowledge and love of whisky.